iWorld
Netflix declines being part of Apple TV service
MUMBAI: Streaming giant Netflix will not make its content available on Apple’s upcoming video offering. The latter is expected to introduce its video-streaming services on 25 March ramping up the competition in streaming business.
“We prefer to let our customers watch our content on our service,” Netflix CEO Reed Hastings told as quoted by the Reuters. “We have chosen not to integrate with their service,” he added.
Till now, Netflix has not adopted the most recent revamp of Apple's TV app for iOS. According to media reports, Netflix chief content officer Ted Sarandos said that their intentions have been moving away from the App Store subscription fee defending the decision not to adopt. He also added that Apple TV was not an important source of revenue for the OTT platform.
The new service from Apple may have original content as well as resell subscriptions from CBS Corp, Viacom and Lions Gate Entertainment Corp’s Starz among others. With entry of apple, the upcoming launch of Disney’s streaming service, Netflix is about to face tough challenge in near future.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
