iWorld
Netflix could lose subscribers if it starts running ads
MUMBAI: Netflix users enjoy watching ad-free seamless content. The subscription-based video on demand service recently confirmed that it tested the idea of inserting promos for its shows and movies between episodes of existing programmes. A recent study found that if Netflix content includes ad, it could cost it the overall number of subscribers.
Hub Entertainment Research in its recent study The Future of Monetization examined consumer reaction to several alternatives of Netflix pay model. It surveyed 1,612 TV consumers from ages 16 to 74 who watch at least an hour of TV per week and have broadband at home.
If Netflix increases its subscription by $5, 23 per cent of the respondents said they may cancel the subscription. If it’s being raised to $10 more per month, 28 per cent would consider cancelling it. If the platform were to raise its monthly fee by $2, only 8 per cent said they would cancel.
More importantly, almost one-fourth of the respondents said they would drop the streaming service if it began running ads during Netflix content. Its ad-free consistency is one of the topmost features which attract subscribers.
“I think there are ways that they could arrange it so they retain as many customers as possible, but I think if they add ads at all, even at price reduction, there will be some people who leave,” Hub principal Jon Giegengack said.
Principal at Hub and co-author of the study Peter Fondulas said Netflix’s low price, no ads, vast amount of programming and original shows help it to stand out in the crowded US market.
iWorld
Bollywood 90s Jamming set for April 26 at Bharat Mandapam
Live sing-along event in Delhi sees strong ticket demand on BookMyShow
MUMBAI: Rewind, press play and suddenly, it’s the 90s all over again. Bollywood 90s Jamming is set to take over Bharat Mandapam on April 26, 2026, promising a full-blown nostalgia trip for Delhi’s music lovers. Curated as a tribute to Bollywood’s golden musical era, the event will feature a live performance by India Music Collective, known for turning concerts into participative experiences where audiences don’t just listen, they sing along, often word for word. The format leans into collective nostalgia, blurring the line between performer and crowd.
Organised by Brand Spotify Marketing & Event Agency, the event is being led by a team comprising Rohan Sharma, Mishita Batra, Akshita Jain and Ravneet Kaur, who are positioning it as more than just a concert, an immersive throwback to an era when music was as much about memory as melody.
Early indicators suggest the pitch is landing. Tickets, currently live on BookMyShow, are witnessing strong demand, pointing to a packed evening where retro hits meet a new-age audience eager to relive them in unison.
Set against the expansive backdrop of Bharat Mandapam, the event is designed to recreate the communal energy of 90s Bollywood where lyrics were instantly recognisable and emotions universally shared. As the city gears up for April 26, the promise is simple, a night where thousands gather not just to hear the music, but to become part of it.
For Delhi, it’s shaping up to be less of a concert and more of a collective memory set to a soundtrack everyone already knows by heart.
