iWorld
Netflix content offering includes Satnam Singh doc
MUMBAI: Satnam Singh Bhamra, first India-born basketball player to be drafted into the National Basketball Association (NBA), has received another big honour. His life has been made into a documentary.
Titled, One in a Billion, the film was released on 6 December in the US. What’s even more exciting is that the documentary has been picked by streaming juggernaut, Netflix.
The 90-minute long doc has been directed by RGTV founder Roman Gackowski and is produced by OBB Pictures CEO Michael D Ratner. Netflix has acquired streaming rights to telecast the documentary, which also features NBA commissioner Adam Silver, Dallas Mavericks owner Mark Cuban, Sacramento Kings owner Vivek Ranadive and NBA’s senior director of international basketball operations Troy Justice.
One in a Billion depicts Bhamra’s life from being born in a small, remote village of Ballo Ke in Punjab’s Barnala district to the night of 25 June 2015 when he created history when he was drafted into the NBA in New York. He was selected by Dallas Mavericks as 52 pick and presently plays as a centre for Texas Legends in the NBA development league.
Bamra’s father Balbir Singh is excited about the movie based on the life of his son and is on cloud nine.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
