News Broadcasting
NEC to sponsor CNN’s ‘Impact Your World’
MUMBAI: CNN International has announced that IT and network technology company NEC will sponsor its viewer response initiative, ‘Impact Your World.’ The sponsorship takes effect from September 2008 and encompasses new weekly on-air segments and vignettes across CNN International’s global network, reaching more than 230 million households and hotel rooms, in addition to the initiative’s web site at www.cnn.com/impact.
Impact Your World is CNN’s audience empowerment initiative, which allows CNN viewers and users to take action on and respond to the news they consume. With Impact Your World, news is no longer passive; ‘Impact’ buttons on selected CNN.com stories link people directly to resource pages showing how they can help charitable organizations in categories including Refugees & Homelessness, Poverty, Health and Natural Disasters.
In addition, new weekly on-air vignettes highlight stories that empower CNN’s global audience to effect real change. Natural disasters including Cyclone Nargis which hammered Myanmar and the devastating Sichuan earthquake have brought about immediate responses and donations. ‘Impact Your World’ also allows viewers to support individual causes.
CNN Asia Pacific VP ad sales William Hsu says, “We’re delighted to partner with NEC in this bespoke, cross-platform sponsorship that allows our viewers to enact positive change in the world. We look forward to delivering a powerful brand solution for them across this most worthwhile of initiatives.”
NEC GM advertising division Mikio Yamada says, “Throughout its history, NEC has continuously sought ways to contribute to society through technological innovation and advanced solutions. NEC is proud to sponsor CNN’s Impact Your World, which is an innovative way to empower individuals and societies around the world by connecting people and organizations”.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
