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NDTV to implement 10-40% salary cut

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MUMBAI: New Delhi Television (NDTV) has decided to implement a salary cut for employees from 1 April as a cost-cutting measure on the back of decreasing ad revenue due to the COVID-19 pandemic.

Says the BSE filing of NDTV: “The management of NDTV Group has been forced to implement a salary cut, effective 1 April, of between 10-40 per cent based on income slabs for a period of three months across its employee base.”

The group points out that it won’t implement a salary cut for those employees who earn Rs 50,000 per month or less than that. It also said that the salary deduction step for three months is subject to detailed review at the end of the period.

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NDTV, in its filing, says that this measure is the result of uncertainty surrounding the recovery of the global and Indian economy. And, the falling economic situation has forced the group to undertake certain cost-cutting measures with immediate effect.

The nation-wide lockdown due to the COVID-19 situation has put all business plans on backtrack. The news channels, lately, have been facing the burden of high operating costs with no or fewer ad sales.

The News Broadcasters Association, in this regard, has urged the government to either reduce, remove or bring the goods and services tax on advertisement in line with print media. Currently, the GST on advertisement in the broadcast industry is at 18 per cent, whereas in print media it is at five per cent.

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News Broadcasting

TV9 to host What India Thinks Today Summit 2026 in Delhi

PM Narendra Modi to keynote two day forum on India and the world

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NEW DELHI: TV9 Network is gearing up to host the fourth edition of its flagship What India Thinks Today Summit 2026 on March 23 and 24 in the national capital, bringing together a wide spectrum of voices to debate India’s place in a shifting global order.

The summit will open with a keynote address by Narendra Modi, setting the tone for this year’s theme, “India and the world”, as the country positions itself at the crossroads of economic growth, geopolitical shifts and technological change.

From cabinet ministers to chief ministers, business leaders to cultural figures, the event promises a crowded stage and a lively exchange of ideas. Union ministers such as Piyush Goyal and Jyotiraditya Scindia are expected to attend, alongside state leaders including Mohan Yadav, Pushkar Singh Dhami, Bhajan Lal Sharma, Nayab Singh Saini and Bhagwant Mann.

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Political voices from across the aisle, including Smriti Irani, Akhilesh Yadav and Asaduddin Owaisi, will also join the conversation, ensuring that the debates are as diverse as they are dynamic.

Adding a cultural and sporting touch, personalities such as yoga guru Swami Ramdev, poet Kumar Vishwas and cricketing names like Sourav Ganguly, Axar Patel and Arshdeep Singh are set to share the stage. Global business leaders and diplomats will further widen the lens, reflecting the summit’s international outlook.

Speaking ahead of the event, TV9 Network managing director and chief executive officer Barun Das, said India stands at a unique moment in history, combining demographic strength, technological capability and entrepreneurial energy. He noted that in uncertain times, honest conversations and bold ideas will shape the country’s trajectory.

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The summit will explore themes ranging from economic growth and governance to innovation, sustainability and culture, positioning itself as a platform for dialogue at a time when the world is in flux.

With a packed agenda and a high-profile guest list, What India Thinks Today Summit 2026 aims to do more than just talk. It seeks to capture a moment where India is not only part of the global conversation, but increasingly helping lead it.

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