News Broadcasting
NDTV to be available in Singapore on SingTel’s mio TV platform
MUMBAI: NDTV will make its entry into Singapore on the SingTel’s mio TV platform. The channels that are to be available for the Singapore audience from 1 November include NDTV 24X7 and NDTV Profit.
“The launch of our channels in Singapore is another milestone in our objective to reach out beyond the domestic market to Indian expatriates and to all those who have a deeper commercial and cultural interest in the news and stories from the sub continent. SingTel mio TV’s innovative approach to pay TV will allow subscribers simple and inexpensive access to our channels”, said NDTV head of distribution and affiliate sales Rahul Sood.
Director of mio TV and Content Low Ka Hoe said, “SingTel mio TV is delighted to partner NDTV who is the leading broadcaster in India. We are sure the Indian community would be very excited about the launch of NDTV 24×7 and NDTV Profit that continuously provide compelling and innovative programming that is relevant to their interests.”
Meanwhile, NDTV has launched NDTV Arabia in Middle East after conducting a soft launch in September. The 24-hour news and infotainment channel will be a free-to-air channel available on Nile Sat. The English channel will have a mixed content of business, current affairs and lifestyle.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
