News Broadcasting
NDTV MetroNation plans to launch in Chennai by October-end
NEW DELHI: After launching MetroNation in Delhi last September, NDTV Group plans to launch the city-specific channel in Chennai by October-end.
The next launch will be in Mumbai by the end of the fiscal. Says MetroNation CEO Rajiv Lulla, “As far as entering more markets is concerned, MetroNation will be launched in Chennai first by the end of October. The channel will be launched in Mumbai by the end of this fiscal. The subsequent launches will depend on the needs of the market.”
Lulla’s focus will be to expand the reach of the channel and tap advertisers. “I will not be changing the programmes of the channel. I will be working towards strengthening our relationship with advertisers. Then my job will be to expand the distribution to make sure that the channel is widely available. The thrust will also be on marketing the channel,” says Lulla.
However, Lulla did not give out the investment plans. “It would be inappropriate to comment on the investments, as it would depend on the markets we enter,” he adds.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
