News Broadcasting
NDTV hires Aajtak veteran Sameer Anand
MUMBAI: NDTV has recruited a senior advertising executive from rival broadcaster TV Today, as India’s news channels scramble for talent in an increasingly competitive market.
Sameer Anand, who spent four and a half years climbing the ranks at TV Today’s Hindi news channel Aajtak, has joined NDTV as assistant vice president. The move comes as broadcasters battle for advertising revenues in a market where every rupee counts.
Anand’s hire is a coup for NDTV Arena, the broadcaster’s sports arm. At Aajtak, he rose from assistant general manager to deputy general manager of ad sales, handling key corporate accounts that included blue-chip clients such as Maruti Suzuki, LG, Samsung and Panasonic during his earlier stint at Red FM.
The executive’s career spans nearly two decades across India’s media landscape, including stints at Zee Entertainment Enterprises and radio broadcaster Red FM, where he cut his teeth managing corporate sales for 13 years.
His appointment signals NDTV’s intent to bolster its commercial operations as Indian news channels face pressure from digital platforms and changing viewer habits. The broadcaster, which has weathered regulatory storms and ownership changes, is keen to strengthen its advertising revenues through experienced hands.
The hire also reflects the musical chairs nature of India’s media industry, where seasoned sales executives command premium salaries as channels vie for market share in a fragmented landscape.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
