News Broadcasting
NDTV Group elevates Shyatto Raha to CEO of Emerging Markets BV
MUMBAI: NDTV has appointed Shyatto Raha as the CEO of NDTV Group’s subsidiary company Emerging Markets BV. Heading the company’s business and operations, Raha will report to the NDTV board.
Emerging Markets BV is responsible for the setting up of local news, current affairs executive and business channels targeting the local population, in the local language in emerging markets across the world.
Shyatto was the channel head of NDTV 24×7 since its launch and has been the vice president for strategy and business development for the group. “A major in Economics from Delhi University, he recently completed the prestigious Advanced Management Program at The Harvard Business School where he was the youngest in the batch,” a NDTV release said.
Shyatto has been with NDTV for over 12 years as an essential part of NDTV’s strategic team and has helped develop new growth areas. He has spearheaded the launch of NDTV Arabia in the Middle East and the two Astro Awani channels in Indonesia and Malaysia.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
