News Broadcasting
NDTV gets real about artificial intelligence with new AI squad
MUMBAI: NDTV is placing its bets on silicon rather than scribes, announcing the formation of a dedicated artificial intelligence team to shake up its digital media game. The news broadcaster has enlisted Aayushman Choudhary, a tech entrepreneur with startup scars and coding credentials, to head up the new unit as head of AI.
Chief product officer Rohan Tyagi, who has done his rounds at TikTok, Triller and Zee, is clearly betting that algorithms can do more than just sort cat videos. The AI team will focus on three key battlegrounds: automating journalism workflows and mining audience insights, supercharging personalisation engines, and cooking up fresh revenue streams powered by machine learning.
Choudhary brings a mixed bag of entrepreneurial adventures to the newsroom. The Delhi-based techie spent a year building his own venture, Underhive Inc, before NDTV came calling in May. His CV reads like a startup hopscotch game—co-founding photo editing firm AfterShoot, doing a stint as head of technology at gaming platform Winbee, and even moonlighting as an entrepreneur in residence at venture capital firm Antler.
The appointment signals NDTV’s recognition that the future of news lies not just in breaking stories but in breaking code. With traditional media houses scrambling to stay relevant in the digital arms race, the broadcaster is hoping artificial intelligence might just provide the human touch it needs to connect with audiences.
Whether Choudhary can teach machines to sniff out scoops remains to be seen, but NDTV is clearly ready to let the robots have a crack at reinventing the newsroom.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
