News Broadcasting
NDTV 24×7 to launch in Canada via ATN on 19 December
MUMBAI: NDTV 24×7 will be launching on Canada’s Asian Television Network International Limited on 19 December, 2005 on the Bell ExpressVu satellite service.
The Canadian Radio Television and Telecommunication Commission (CRTC) on 8 April, 2005 awarded to ATN a broadcast license for a South Asian English news channel. ATN has formed a strategic programming alliance with NDTV 24×7 to bring the channel to Canadian viewers. ATN will add its Canadian perspective on business, health, sports and entertainment.
Following the launch of NDTV 24×7, the total number of channels operated by ATN in Canada will increase to 12.
ATN, a publicly listed company, has programming alliances with leading international broadcasters. ATN has been awarded additional digital television licenses by the CRTC.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
