News Broadcasting
NDTV 24×7 to cover ‘Uncommon Ground’ on 27 July
MUMBAI: NDTV 24X7 is launching a series Uncommon Ground. Starting on 27 July, the show will discuss challenges that India faces today.
Slated to air at 9:30 pm on every Sunday, the eight-part-series will cover fundamental issues that confront India like food, healthcare, employment, energy, land rights, financial inclusion, access to transport and sustainable development.
The show will guest like Mukesh Ambani and Dr RK Pachauri debating energy solutions for India, Anand Mahindra and Medha Patkar analyzing the complexities of land rights, Sunil Mittal and Aruna Roy debating the right employment model and Rahul Bajaj and Dinesh Mohan analyzing the pros and cons of public versus private transport among others.
NDTV 24X7 senior editor Manvi Sinha Dhillon says, “Sustainable development means different things to different people and this show attempts to draw some very influential Indians to the table to thrash out crucial development issues. We hope that this show will open up lines of communication that will spur the growth of modern India in a manner that is both rewarding and inclusive.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
