News Broadcasting
NDTV 24×7 ties up with DirceTV in the US
MUMBAI: The Prannoy Roy promoted — NDTV is now tapping the Indian American diaspora.The company has partnered with DirecTV in US with a view to increase its global reach.
The English news channel NDTV 24×7 will be available in the US from 29 November. Recently, the broadcaster had tied up with Sky digital platform in the UK, which kicked off on 21 November.
With these tie-ups, NDTV’s global presence will now extend to all the key regions across the world – the Middle East, Europe, South Africa, UK and the USA. NDTV also plans on launching in Canada as well.
NDTV Ltd chairman Dr Prannoy Roy says: “We’re very pleased to partner with both Sky and DirecTV, the largest DTH players in the UK and US. There has been a constant demand for NDTV 24×7 from the many Indians living there, who in fact are the largest single group accessing our website, NDTV.com. We hope that 24×7 will be an important source of information for American and British viewers and fill a gap in these markets – for high quality, English-language, news on India. “
“DirectTV is responding to the rapid growth of the South Asian community in the United States by delivering a robust lineup of programming that is relevant to their culture,” said DirecTV International VP Aaron McNally. “NDTV 24X7 is the top English-language news channel in India and we are delighted to partner with NDTV to provide our South Asian customers with even more compelling and innovative programming,” adds McNally.
NDTV 24X7’s programming offers a unique mix of news and current affairs for the large Indian American diaspora interested in complete coverage from around India – and the world – on the people, stories and events of the day.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
