News Broadcasting
NDTV 24X7 now available in Europe on World TV
MUMBAI: NDTV has expanded its presence in Europe with the launch of its English news channel NDTV 24X7 on GlobeCast’s WorldTV platform.
“The channel launches as part of WorldTV’s bouquet of pay television channels across continental Europe. NDTV 24X7 is the only English news channel from India to be available in the region,” states an official release.
With this, NDTV’s presence covers the UK, US, Europe, Canada, Middle East, South Africa, Australia-New Zealand and South Asian countries.
NDTV head of distribution and affiliate sales Rahul Sood said, “With the channel having already established its presence in the UK on BSkyB, fulfilling the growing demand for a quality English news channel from India in continental Europe was our priority. Our alliance with WorldTV will now enable viewers across the region get live news and analysis from the subcontinent.”
GlobeCast Asia CEO David Justin said, “With the addition of NDTV 24X7 in our bouquet for World TV Europe, we will be in a position to provide our World TV subscribers premium quality news and current affairs programs from India in the English language. We look forward to working closely with NDTV and expanding our relationship in the near future.”
The World TV service currently delivers more than 210 television and radio channels in 35 languages, representing 42 countries from Europe, the Middle East, Asia and Africa, via direct-to-home satellite on Galaxy 25 in USA and IS 905 in Europe.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
