News Broadcasting
NDTV 24×7 launches ‘The Car& Bike Show’
MUMBAI: Seems like NDTV 24×7 is seriously bolstering its weekend viewing. While the serious news cracking is reserved for weekdays, weekends seems to drift towards lifestyle and perspective mode.
After the popular weekend shows- We the people, Walk the Talk, BIG Fight, 24×7, I to I, 24 hours and The World this Week, the channel will premiers The Car and Bike show on Sunday, 12 October at 5:30 pm.
According to a company release, the show on the Indian automobile industry looks beyond just the sector. It will look at the individual players, models and sub sectors like auto parts and ancillaries and aims to offers a complete guide to the car buyer.
Besides offering details about the vehicle’s statistics, the show will also offer tips on how to go about buying the vehicle and what competition it’s up against. Also amongst the regular features of the show are the new watch segment where new launches Car/Bike/Scooter will be reviewed and a comparative analysis where two most popular models will be picked and pitted against each other.
In a segment on auto accessories, the show will offer a good look at a wide range of products from car vacuum cleaners, to audio systems and fancy chrome bike fittings to helmets. As a practical add on, the show will educate the viewer where and how they can get the best deals etc- especially for the accessories and also which models sells better, says the release.
The channel claims that the show is not just about the glamour of automobiles but also an in-depth and incisive show that covers the areas of car loans, insurance, auto ancillaries and components.
With Star World’s Top Drive and CNBC’s The Auto Show show already on air, the show already has tough competition on hand. While Top Drive airs on Sundays 9:30 pm and looks at the latest news and gossip from the automobile world, The Auto Show airs on Tuesdays at 10:30 pm claims to offers an in-depth analysis cover the areas of car loans, insurance, auto ancillaries, components, auto maintenance.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
