Broadband
NDS selects Broadbus as on-demand video platform for synamedia metro IPTV middleware
MUMBAI: Broadbus Technologies, Inc., provider of technology solutions for television on demand (TOD), and NDS, provider of technology solutions for digital pay-TV has come together to announce that the later has selected the Broadbus B-1 video server as the first on-demand video platform for the NDS synamedia metro IPTV middleware.
Synamedia Metro is an integrated IPTV middleware solution that enables telecommunications providers and broadband operators to quickly and easily offer the power of IPTV to their subscribers.
The NDS solution will incorporate the Broadbus B-1 Video Server, a 100 per cent solid-state, carrier-class solution for the delivery of IPTV and on-demand video services.
“NDS developed synamedia metro to offer telecommunications providers a turnkey IPTV solution, including security, middleware and electronic program guide functions, that enables next generation experiences today,” said NDS Broadband Internet Group VP Nigel Smith. “NDS believe that Broadbus’ open design, scalability and reliability are a good fit for telco customers.”
According to an official release, Synamedia Metro IPTV middleware allows IPTV operators to offer attractive Electronic Program Guides (EPG), interactive TV applications (iTV), Video on Demand (VOD), digital video recorder (DVR) or network DVR capabilities and interactive games, in either standard (SD) or high definition (HD), all of which are built using the NDS MediaHighway middleware application development tools (MHDK).
The solution also protects premium content and revenue streams through NDS VideoGuard, the most widely deployed, robust and secure encryption technology for content protection, revenue protection and rights management.
“We’re very excited to be leveraging our extensive on-demand video experience to deliver a powerful IPTV offering with NDS,” said Broadbus Sr. director of marketing Tom Kennedy.
“By combining Broadbus’ carrier-class architecture with NDS’s market-leading middleware and security, service providers get a rock-solid foundation on which to build a reliable and scalable IPTV infrastructure.”
The release also adds that the Broadbus B-1 Video Server is the only 100 per cent solid-state, carrier-class solution for the delivery of on-demand video services. The platform’s compact, switch-based architecture completely eliminates the use of mechanical hard drives for video streaming and ingest, instead leveraging the intelligent management of massive amounts of random-access memory. The result is unparalleled performance, reliability, scalability for VOD and advanced on-demand services at less than one-tenth the footprint and one-eighth the power requirements of traditional systems.
By integrating the Broadbus B-1 Video Server into a single solution, the NDS Synamedia Metro architecture enables telco operators to deploy a single integrated IPTV system and reduce the time-to-market for new services. The solution is also standards-based, allowing telcos to choose their system components according to their current infrastructure needs.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
