Food
NBCU inks deal with Bomanbridge to distribute ‘Chef in Your Ear’
MUMBAI: Singapore based production and distribution agency Bomanbridge Media has inked a deal with NBCUniversal International Networks (NBCU) for pan Asian broadcast of the Canadian cooking competition show Chef in Your Ear. The new show will air on Diva channel.
Chef in Your Ear will feature two award winning chefs being challenged every week to deliver a dish. The dishes have to be prepared, cooked and plated by a complete kitchen novice, wearing an earpiece, and taking instructions from their mentor chef.
The chefs can see, hear and talk to their rookies, but they can’t smell, taste or touch the food.
Bomanbridge Media CEO Sonia Fleck said, “Bomanbridge is pleased to bring NBCU the entertaining hit series, Chef in Your Ear. This hot cooking competition show, which is also a format, is enjoying tremendous success on important channel brands such as Food Network in Canada, and CJ Media in South Korea. This unique take on the cooking genre will be sure to please viewers in the region.”
The show is also available as a format. CJ E&M from South Korea recently renewed the format for a second season, and is currently on air with its first season.
Mongol TV Mongolia also licensed the format.
“The Format People are delighted that Chef in Your Ear is reaching an even wider audience in the Asia region. At the heart of every episode is an amazing journey where regular people with no cooking skills or confidence discover the secrets and the joy of producing tasty food, and want to share it with their families – all thanks to the chef in their ear,” voiced Format People CCO and partner Justin Scroggie.
“We are confident that NBCU will enjoy as much success with the show as the Food Network has,” he further added.
Food
Rocky Singh takes Road Trippin to Uttar Pradesh for a flavour-packed season with an unexpected finale
The sixteenth season of the HistoryTV18 travel and food franchise rolls from Mathura to Lucknow before pulling a surprise detour to Chandigarh and Delhi
MUMBAI: Rocky Singh is back on the road, and this time Uttar Pradesh is the destination. Season 16 of Road Trippin With Rocky launches on 25th March on HistoryTV18 and across Rocky’s social media platforms, running through 31st March in what promises to be one of the more ambitious outings of a franchise that has quietly become one of Indian digital television’s most enduring food and travel properties.
The route this season threads through the heart of the state. The journey begins in Mathura, where Singh will visit local institutions Shankar Mithai Wala and Mittal Foods, before moving on to Agra. The city is better known for the Taj Mahal, but Singh is after its food trail, stopping at Gopal Das Petha Wala, GMB Gopika Sweets and Restaurant, and the irresistibly named Mama Chicken Mama Franky House. From Agra, the road leads to Kanpur, a bustling city with an underrated food scene, and then to Lucknow, the UNESCO Creative City of Gastronomy and the City of Nawabs, where the cuisine needs little introduction but Singh intends to show exactly what makes it tick.
And then comes the twist. Having reached Lucknow, the season does not end there. Singh unexpectedly turns north to Chandigarh, independent India’s first planned city, where he will explore how a leading university is shaping the next generation of hospitality professionals alongside the city’s iconic eateries. The journey concludes in Delhi, at its world-class airport, which the show frames as a reflection of the scale and ambition of modern India.
What began as a digital-first experiment has evolved, over 16 seasons, into one of HistoryTV18’s most commercially and creatively significant content franchises. The numbers are not modest. Road Trippin With Rocky has accumulated over 2 billion impressions and more than 570 million video views, built on a format that is spontaneous, mobile-first and designed for on-the-go viewing. Its tone has remained consistent enough to build a genuinely loyal following across YouTube, Instagram, Twitter and Facebook.
Sixteen seasons in, most travel food shows are running out of road. Singh appears to be finding new ones.
