Food
NBCU inks deal with Bomanbridge to distribute ‘Chef in Your Ear’
MUMBAI: Singapore based production and distribution agency Bomanbridge Media has inked a deal with NBCUniversal International Networks (NBCU) for pan Asian broadcast of the Canadian cooking competition show Chef in Your Ear. The new show will air on Diva channel.
Chef in Your Ear will feature two award winning chefs being challenged every week to deliver a dish. The dishes have to be prepared, cooked and plated by a complete kitchen novice, wearing an earpiece, and taking instructions from their mentor chef.
The chefs can see, hear and talk to their rookies, but they can’t smell, taste or touch the food.
Bomanbridge Media CEO Sonia Fleck said, “Bomanbridge is pleased to bring NBCU the entertaining hit series, Chef in Your Ear. This hot cooking competition show, which is also a format, is enjoying tremendous success on important channel brands such as Food Network in Canada, and CJ Media in South Korea. This unique take on the cooking genre will be sure to please viewers in the region.”
The show is also available as a format. CJ E&M from South Korea recently renewed the format for a second season, and is currently on air with its first season.
Mongol TV Mongolia also licensed the format.
“The Format People are delighted that Chef in Your Ear is reaching an even wider audience in the Asia region. At the heart of every episode is an amazing journey where regular people with no cooking skills or confidence discover the secrets and the joy of producing tasty food, and want to share it with their families – all thanks to the chef in their ear,” voiced Format People CCO and partner Justin Scroggie.
“We are confident that NBCU will enjoy as much success with the show as the Food Network has,” he further added.
MUMBAI: Get ready to spice up your screen time! Balaji Telefilms is back with its latest Youtube original, Saas Bahu Aur Swaad, premiering October 7, blending family drama with the irresistible aroma of home-cooked nostalgia.
Set in the vibrant city of Agra, the series follows Indu Rastogi, a devoted homemaker whose cooking keeps the family together, even if her efforts often go unnoticed. Enter Riya, the spirited new bahu with dreams of carving her own identity. What starts as a clash of values soon turns into unexpected companionship when Riya discovers Indu’s hidden culinary talent. Together, they navigate a world where age-old traditions meet modern aspirations, served with laughter, warmth, and plenty of relatable family moments.
Starring Chahat Pandey and Abhishek Malik in lead roles, the show also features Shaktee Singh, Mahi Sharma, Seema Singh, Kushal Shah, and Shreya Acharya. It promises a perfect festive-season watch that is light-hearted yet emotional, nostalgic yet fresh.
Balaji Telefilms Digital group chief revenue officer Nitin Burman said, “This series celebrates women, families, and the everyday magic that happens around the dining table. Audiences will join the Rastogi family for a story filled with warmth, humour, and flavour.”
Chahat Pandey added, “Riya’s journey celebrates every woman who dares to dream big. The mix of humour, heartfelt moments, and food makes the show so relatable, and I can’t wait for viewers to laugh, cry, and cheer along with us.”
Abhishek Malik, playing Karan, reflected, “Karan represents the modern Indian son and husband, balancing tradition and progress. The show is full of laughter, food, and genuine emotion, and I hope it sparks empathy and a few surprises for viewers.”
With its unique blend of heartfelt storytelling, humour, and the comfort of home-cooked nostalgia, Saas Bahu Aur Swaad is set to become a must-watch for families everywhere. Episodes stream every Tuesday and Thursday, exclusively on the Balaji Telefilms Youtube Channel.
