News Broadcasting
NBC to make webisodes for sitcom ‘The Office’
MUMBAI: In a move to further leverage the internet US broadcaster NBC has announced that its sitcom The Office goes digital with 10 stand-alone webisodes premiering on NBC.com this summer.
The serialised arc will star the accounting staff of the Dunder Mifflin paper company in a whodunit.
When the Dunder Mifflin accountants — Angela (Angela Kinsey), Kevin (Brian Baumgartner) and Oscar (Oscar Nunez) — discover that $3000 is missing from the Scranton office, no one is above suspicion, as the crack team of numbers crunchers tries to solve the mystery before turning on each other. Rainn Wilson, Melora Hardin, Phyllis Smith, Kate Flannigan, Leslie David Baker and David Denman also star.
Earlier NBC had announced a deal with MSN to stream to stream the entire first two episodes of the upcoming drama series Heist on the Internet. NBC will also provide MSN Video with a 16-minute special sneak-peek presentation of the debut episode from 14 March until the 22 March broadcast premiere
NBC says that since moving to Thursday nights in January The Office has averaged a 4.5 rating, 11 per cent share in adults 18-49 and 8.7 million viewers overall. That represents a 22 per cent increase over the show’s 18-49 average for Tuesday telecasts earlier this season (3.7/9 in 18-49, 7.7 million viewers overall) and an 80 percent increase over The Office’s average for the 2004-05 season (2.5/6 in 18-49, 5.4 million viewers overall), when it also aired on Tuesday nights.
The Office takes a funny look at the interactions of the desk jockeys at Dunder Mifflin paper-supply company in Scranton, Pennsylvania. Golden Globe winner Steve Carell The 40-Year-Old Virgin, whom E! Online said, “might be the funniest man alive” stars as unctuous regional manager Michael Scott who hosts the documentary crew on a tour of the workplace. Jenna Fischer, John Krasinski, Rainn Wilson and B.J. Novak star as the employees who tolerate Michael’s inappropriate behaviour only because he signs their pay checks.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
