eNews
NBC Sports & Yahoo expand digital sports alliance
MUMBAI: Yahoo! Inc and NBC Sports Group have renewed their multi-faceted partnership that combines the content and experiences of Yahoo Sports, including its fantasy sports product, with NBC Sports Digital’s video assets and promotional power.
This expanded partnership brings even more content to Yahoo/NBC Sports viewers, including Premier League highlights, NBC Sports Regional Network team reports, and Golf Channel content. It also extends the reach of the digital and on-air experiences beyond desktop to mobile and Tumblr.
Yahoo Sports and NBC Sports Digital will continue to collaborate on premium sports news and events coverage both online and on-air on NBC, NBCSN, Golf Channel, NBC Sports Regional Networks, NBCSports.com and Yahoo, while maintaining separate sites and editorial control of their respective newsrooms and digital properties.
“Yahoo has been a great partner, and we are pleased to extend this very complementary alliance that will now include Golf Channel,” said NBC Sports Group SVP and GM – digital media Rick Cordella. “This partnership extends the digital reach of both sides, and allows us to collaborate on the creation of widely-consumed, cross-platform content, particularly around short-form video and fantasy sports.”
“We’re thrilled to not only continue our relationship with NBC Sports, but also to expand the partnership as we work to bring more premium digital sports content to our users. The addition of the Premier League and Golf Channel complements the current lineup, and we’re excited to extend the reach of NBC Sports content to Yahoo’s mobile and Tumblr users,” added Yahoo SVP of corporate development and partnerships Ian Weingarten.
Additional features of the alliance include Live Sports, Rotoworld + Yahoo Fantasy, Golf Channel, NBC Sports Regional Networks and Fantasy Football Live.
Yahoo Sports and NBC Sports will continue to partner to provide scalable advertising solutions to reach engaged audiences through distinctive opportunities and sponsorships. In addition, Rotoworld.com will integrate with Yahoo Gemini for access to native advertising technology.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
