News Broadcasting
NBC offers entertainment at gas stations
MUMBAI: The media landscape is changing and how! The NBC Universal Television Stations group and VST Media Network are partnering to grab eyeballs at the gas pumps. It will deliver customized local news, weather, sports and entertainment video and headlines to on-pump screens at gas stations on daylight-viewable 17-inch screens with stereo speakers.
The deal will deliver programming to 17 Shell gas stations in Los Angeles, but by year’s end, VST plans to have 500 stations in L.A., San Francisco and San Diego. VST will also add screens at other gas stations across the country in markets with NBC O&O’s.The terms of the deal were not disclosed.
Programming is in three-minute bursts, which are activated when pumping begins. That duration was determined to be the average amount of time people spend filling up their gas. “Not to sound too corny, but as you’re filling your tank, we’re filling your mind,” said NBC Universal Television Stations digital media and strategic marketing evp Ric Harris.
The programming, which will be updated twice daily, will come from local newscasts at the NBC stations in each market, and will be coordinated through NBC’s KNTV in San Francisco.
The programming is also a vehicle for 15-second ads, which will run between breaks. State Farm Insurance and Tropicana are on board as initial advertisers. The ads try to entice gas pumpers to enter mini-marts. State Farm, which is advertising its car insurance with an ad that compares the high price of gas with the premiums the company’s competitors charge. “It’s utilizing a car moment to bring up car insurance,” said State Farm assistant vp for advertising Mark Gibson.
According to NBC Universal, each participating gas station averages at least 20,000 pump visits per month
News Broadcasting
Network18 posts Rs 1,955 crore revenue, narrows FY26 losses
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
