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NBA welcomes Tewaris proposal to delay ad cap

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NEW DELHI: The News Broadcasters Association (NBA) is a happy lot and why shouldn’t it be? After all its demands are being heard and openly expressed in public meetings by the Information and Broadcasting Minister Manish Tewari himself. As reported earlier by Indiantelevision.com (Tewari reaffirms his support for extension of ad cap implementation) the minister has come out in support of the news channels who for long have been asking for an extension to the implementation of the 12 minute ad cap.

 

Welcoming his recent statement that news channels should get an extension on the 12 minute ad cap “at least till the final phase of digitisation is complete”, the NBA said that the industry is in a dire financial condition, like many other sectors of the Indian economy, with ad revenues being slow, carriage fees continuing to be burdensome and credible subscription revenues being out of sight.

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Reinstating its earlier argument on the need for delay in implementation of ad cap, NBA today said that a forced curb on advertising will have a catastrophic impact on revenues of news broadcasters forcing many to take drastic steps that would have an unavoidable and adverse impact on quality of service and jobs.

 

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The association has estimated that if the ad cap were indeed implemented at this stage, the revenue loss across news channels would be in excess of Rs 500 crore, forcing cuts of at least that amount in costs, if channels have to survive.

 

The NBA agreed with the minister that the 12 minute cap on advertisements per clock hour be kept in abeyance and such restrictions “kick in only when the benefits of digitisation are apparent so that broadcasting companies can make good their advertising losses with subscription fee.”

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It also urged that the burdensome and crippling nature of carriage fees which have no business to exist in a truly digitised environment is also addressed urgently.

 

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NBA requested the minister and the Telecom Regulatory Authority of India (TRAI) to come out with a final notification keeping the ad cap for news channels in abeyance as above in the next 10 days as any delays beyond that will have an irreparable impact on the industry.

 

Now with the I&B minister himself coming out in open to support the news channels, will TRAI melt and give in to the demands of the news channels is something which is worth a wait.

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News Broadcasting

Network18 posts Rs 1,955 crore revenue, narrows FY26 losses

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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