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NBA and NEWJ announce a collaboration to create localised digital content for fans across India
Mumbai: The National Basketball Association (NBA) and New Emerging World of Journalism (NEWJ), one of India’s fastest-growing media-tech companies, today announced a multiyear collaboration to create localized short-form digital NBA content for fans across India.
Through the collaboration, NEWJ will produce and distribute a variety of short-form NBA content, including game highlights, original programming, lifestyle stories and other behind-the-scenes footage, on its social media accounts across Facebook, Instagram, Snapchat, X and YouTube. The content will be available in 13 languages – Assamese, Bengali, English, Gujarati, Hindi, Kannada, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu and Malayalam – bringing the league closer to its pan-Indian fanbase.
“Coming off our most-watched season ever in India, there is incredible demand for localized NBA content from fans across the country,” said NBA India’s business head of global partnerships and media Sunny Malik. “With digital platforms at the forefront of content consumption, we’re excited to work with NEWJ to deliver the stories of the game, including engaging lifestyle content, to our passionate Indian fanbase in their preferred languages on the devices they use the most.”
“There’s never been a more exciting time to work with the NBA in India,” said NEWJ co-founder & COO Kunal Chaudhary. “We are always looking for new ways to add value for our audience, and this collaboration creates a myriad of opportunities to do just that. By leveraging the NBA’s vast content network, we are committed to telling stories that matter with authenticity and passion that will not only elevate the NBA’s visibility but also foster a deeper connection between fans and the sport across the country.”
The 2023-24 NBA season is airing live in India on Sports18-1, Sports18 Khel, JioCinema and NBA League Pass, the league’s premium live game subscription service available via the NBA App.
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PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
