English Entertainment
Nat Geo builds an online Wall against Terror
MUMBAI: In an effort to get Indian viewers more involved with its programming on terrorism the National Geographic Channel (NGC) has creating a unique microsite to increase interactivity with the viewers, encourage them to come forward with their views and get in depth information on the series Nat Geo Investigates: Terrorism. The series is airing till 22 September 2006 at 10 pm.
The micro-site is called Wall against Terror. It includes a special forum called ‘India’s Voice’. This is a blog where viewers can share their ideas and thoughts about the issue of terrorism.
The microsite also includes sections like ‘What’s Your Slogan?’, ‘Do Your Bit’ and ‘Send A Postcard’. ‘What’s Your Slogan’ invite’s viewers to post their slogan against terror, while ‘Do Your Bit’ looks at giving tips to citizens on how to deal with terrorism in day-to-day life. Through ‘Send A Postcard’, one can inform his or her friends about the series and the campaign against terrorism.
Besides the above, the Nat Geo Investigates micro-site provides in depth information on the series and interesting factoids on some of the deadliest terror attacks in recent times.
NGC India VP -marketing, Rajesh Sheshadri, said, “With a strong message like ‘India, Fight Back’, we are promoting this series not only on-air but also through radio, internet and various innovative on-ground activities. This series is a landmark event not only for us, but all our viewers and partners as it touches a topic which is pertinent to all. With only few days into the activity, we are getting tremendous response to the series and to our blog India’s Voice. It shows that people are now ready to be involved in the fight against terrorism, by being more alert and aware”.
The micro-site, ‘Wall Against Terror’ can be accessed through the National Geographic Channel’s website www.nationalgeographic.co.in or directly www.designmechanics.in/natgeo/
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
