iWorld
Narayana Health’s docu-series “InsidER” surpasses 100 mn streams
Mumbai: Narayana Health has proudly announced that its groundbreaking medical docu-series, “InsidER,” has surpassed an incredible milestone of 100 million streams across Jio Cinema, Jio TV, and TV+ within just two months of its launch.
Launched on 27 March, “InsidER” is a first-of-its-kind series featuring ten gripping episodes that dive deep into the true stories of patients facing life-threatening medical emergencies. The series presents an unfiltered look at the urgency and intensity of emergency care & chronicles the relentless efforts of bystanders, families, emergency physicians and specialists as they race against time to save lives. Each episode provides personal accounts from patients and their families, adding a personal and emotional depth to the already powerful narratives.
Narayana Health CMO Dr Ashish Bajaj said “We are immensely proud to be the first Healthcare group in India to create a medical docu-series like ‘InsidER.’ By shooting the series across real locations including our Hospitals and featuring personal accounts from real patients, families, and our doctors, we have ensured an unparalleled level of authenticity. The raw and heartfelt stories have deeply resonated with our audience, resulting in positive word-of-mouth and reaching an incredible milestone of 100 million streams within just two months. The feedback has been overwhelmingly positive, affirming the powerful impact of ‘InsidER’ and the dedication of everyone involved in its creation. We are honoured to have brought these important stories to light and to have set a new benchmark in medical docu-series.”
The primary goal of “InsidER” extends beyond just raising awareness. The series aims to empower viewers by shedding light on the importance of acting swiftly during the golden hour and the realities of medical emergencies through immersive storytelling.
The docu-series has not only captivated viewers but also sparked important conversations about emergency medical care in India. By providing a realistic look at the challenges and triumphs faced by patients and healthcare professionals, “InsidER” has set a new benchmark for medical docu-series.
Narayana Health continues to lead the way in healthcare innovation, combining advanced medical technology with compassionate care. As the organization looks to the future, it remains dedicated to saving lives and improving health outcomes for patients across India.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
