iWorld
Narayana Health launches InsidER medical docu-series with Jio platforms
Mumbai: Narayana Health, a healthcare provider, in association with streaming platform Jio, proudly unveiled India’s first medical docu-series “InsidER” – an innovative initiative on Emergency Awareness. Viewers will witness the intense efforts of clinicians, the profound struggles of families, and the amazing efforts of clinical teams fighting to save lives. All ten episodes feature patients and their families, giving a deeply personal perspective on these powerful stories.
“The ‘InsidER’ campaign was born from a deep-rooted desire to honour the extraordinary courage of patients and the often-unseen daily struggles of families coping with medical emergencies,” said Narayana Health chief marketing officer Dr Ashish Bajaj. “We’re thrilled to join forces with Jio for the launch of this pioneering series added Dr Bajaj. “Their vast reach on Jio TV, Jio Cinema, and Jio TV+ maximizes the impact of this groundbreaking initiative.”
“Over ten months in the making, our teams overcame production challenges across India to authentically portray the gripping reality of the ER. This collaboration with the clinicians, patients & their families paints a powerful picture of those critical moments between life & death and their lasting impact. This series, a first by any healthcare group in the country, is a tribute to those moments, a testament to the strength we hold within, and a reminder of the incredible work done on the frontlines of healthcare. With real patient stories from across India, we have showcased the heart-stopping urgency of the ER, the split-second decisions, and the unbreakable human spirit. The series highlights the clinicians’ preparedness and underscores the importance of knowing the ER number for immediate assistance. Something as simple as knowing your ER number and having it on speed dial could be the difference between life and death.”, he added.
InsidER is backed by extensive research to ensure its medical accuracy. Careful consideration was made to keep each episode under 10 minutes to keep the viewer’s attention without wearing them out. InsidER promises an unforgettable journey into the world of emergency awareness.
With its launch on March 27, “InsidER” stands poised to inform and inspire audiences across the nation, fostering a deeper understanding of emergency medicine, the criticality of the Golden Hour, the importance of knowing CPR, and the unwavering dedication of those who safeguard lives.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
