iWorld
Nadiadwala Grandson & Banijay Asia team up for series and films
Mumbai: In a major development for the Indian entertainment industry, Nadiadwala Grandson Entertainment (NGE), led by the visionary filmmaker Sajid Nadiadwala, and Banijay Asia (part of Banijay Entertainment), the production powerhouse led by Deepak Dhar, have created a strategic collaboration to create original series and films as well as adaptations of popular international hits, to usher in a new era of premium content for Indian audiences.
Nadiadwala Grandson Entertainment founder Sajid Nadiadwala expressed his excitement saying, “At NGE, we have` always strived to deliver top-notch entertainment to the Indian audiences and partnering with Banijay Asia to create cutting edge content across genres and formats is a thrilling venture for us. Our vision has always been to push the boundaries of entertainment, and this partnership is a significant step towards achieving that goal. This is just the beginning of a long and fruitful partnership with Banijay Asia, and we look forward to this creative synergy”.”
Banijay Asia & EndemolShine India founder & Group CEO Deepak Dhar commented: “We are excited to partner with Sajid Nadiadwala, a visionary whose contributions to Indian cinema are unparalleled. He has given audiences hit franchises like Housefull, Baaghi, and Kick, as well as content-driven films like Chhichhore and Super 30. His dedication to filmmaking and his ability to connect with the Indian & global audiences makes this partnership an interesting one. This collaboration further reinforces our commitment to produce high-quality content that resonates with audiences across the globe. With Sajid’s creative vision and our expertise in content creation, we are poised to set new benchmarks in the world of entertainment”.”
Banijay Asia & EndemolShine India group chief development officer Mrinalini Jain said, “Partnering with Nadiadwala Grandson Entertainment offers a unique opportunity to blend our strengths in content development with Sajid Nadiadwala’s cinematic vision. His unparalleled expertise and creative vision are invaluable assets in this collaboration which represents a shared commitment to creativity, innovation, and storytelling excellence. Together, we aim to push the boundaries of entertainment by delivering compelling originals and adaptations that captivate audiences in India and worldwide”.”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
