iWorld
MyySports gets $2 mn investment from its newly appointed Mathew Cyriac
Mumbai: Mathew Cyriac has invested $2 million in MyySports. Mathew is an existing board member and now joins as a co-founder. He is also the founder of Florintree Advisors.
Saurav Banerjee founded MyySports in 2021. MyySports is a sports-tech start-up which, through its app, provides simple creator tools, allowing millions of sports lovers to create, socialise and monetise their content. The app is independent of sports and geography. MyySports has recently acquired a gaming company MyyHashstash.
Speaking on this development, MyySports co-founder and director Mathew Cyriac said, “India is at the cusp of a digital revolution with 1 billion smartphones in the hands of the people. MyySports enables capturing and socialising the sporting journey of every sports enthusiast. With its unique offering, MyySports is all set to capture the large sports community on its digital platform. I am pleased to partner with Saurav on this exciting journey.”
MyySports founder Saurav Banerjee added, “I am extremely happy to have Mathew as a co-founder. He is a prolific investor with an unbeatable track record and has made over five investments in the sports sector. MyySports will gain immensely from his vast experience. A warm welcome on behalf of the entire MyySports team.”
iWorld
Prashant Iyer joins Sony LIV as head of marketing
The former Netflix India director grew the streamer’s social following from half a million to 55m
MUMBAI: Sony LIV has poached one of India’s most battle-hardened streaming marketers. Prashant Iyer, who spent nearly eight years at Netflix building its India operation into a social-media juggernaut, has joined the platform as head of marketing.
Iyer leaves Netflix having done rather a lot. He grew the streamer’s India social community from roughly 500,000 followers to over 55m, delivered engagement and organic impressions double those of rivals, and ran more than 250 campaigns across titles, brand and partnerships. In his final role as director, marketing, he sat on the core leadership team credited with driving 15-times revenue and subscription growth over eight years. He also served as the only director-level social leader across Asia-Pacific, a regional mandate that stretched across a 200m-plus follower community.
Before Netflix came Nike, where Iyer spent three and a half years straddling digital brand commerce and key account management, including ownership of Myntra, the brand’s largest digital account in India. Earlier still, Titan Company gave him his first crack at brand and digital marketing.
Sony LIV, which has been muscling for position in an increasingly crowded streaming market, has landed a marketer who knows precisely how to build an audience from scratch and, just as importantly, how to keep it. For a platform still chasing the kind of cultural cachet Netflix India took years to earn, that is not a bad place to start.
