iWorld
Mythology OTT platform ‘Hari Om’ launches at Rs 36 per year
Mumbai: Hari Om, premier destination for Indian heritage and religious content is all set to launch today. Hari Om bridges the gap between tradition and modernity, providing a platform to explore the rich tapestry of Indian culture and spirituality. It debuts with epic untold stories ‘Shri Tirupati Balaji’, ‘Chaya Grah Rahu Ketu’, ‘Maa Lakshmi’, ‘Mata Saraswati’, ‘Jai Jagannath’, and over 20 other mythological shows featuring a stellar cast and crew. These productions boast large-budget sets designed to transport viewers back to the golden age. Renowned actors such as Sharad Malhotra (Lord Krishna), Rati Pandey (Mata Saraswati), Yuktii Kapoor (Maa Lakshmi), Mrunal Jain (Rahu Ketu), and Vishal Karwal (Lord Vishnu) will be headlining these epic shows. Hari Om will be available to audience from today onwards at an affordable price of only Rs 36 per year
The platform also offers both long and short-format ‘U’ rated series, catering to senior citizens, children, and young adults. Additionally, it features bhajans in both video and audio formats, curated animated content on mythology and same content can be heard in podcast format as well. The platform also includes live aartis from major temples, prasad booking, temple news, donation options, and many other exciting features.
The app launches with two originals namely Shri Tirupati Balaji and Chaya Grah Rahu Ketu.
Shri Tirupati Balaji: Starring Vishal Karwal, this series revolves around the religious story of Shri Hari Vishnu’s incarnation as Shrinivasan at Tirumala Hills.
Chaya Grah Rahu Ketu: Featuring Mrunal Jain, this show tells the tale of the Asura Swarnbhanu, who becomes immortal by drinking Amrit and is subsequently punished by Lord Vishnu.
Vishal Karwal who plays Lord Vishnu in Shri Tirupati Balaji said on the show, “It is a great honor to play the role of Lord Vishnu, an avatar of Shri Tirupati Balaji. Wearing the mukut and costume felt deeply spiritual. The promos suggest the grand scale and spectacular storytelling”.
Rati Pandey, who plays Goddess Mata Saraswati said on the show, “I am thrilled to portray Goddess Mata Saraswati. It’s an honor to play such an important character, and the experience has been incredibly rewarding.”
Group SVP Nivedita Basu said, “We take great pride in launching India’s first mythological platform. This platform is special to us as it showcases our rich culture to the world. We aim to transport viewers to the golden age, experiencing religion and mythology in its purest forms. This platform will explore untold religious stories and delve into the detailed narratives of mythological characters whose stories have never been fully explored.”
Hari Om is poised to become a one-stop destination for mythological content enthusiasts, blending entertainment, education, and cultural knowledge. The app is available on the Play Store, App Store, Google TV, Samsung TV, Apple TV, LG TV and Fire TV.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
