iWorld
Mythology OTT platform ‘Hari Om’ launches at Rs 36 per year
Mumbai: Hari Om, premier destination for Indian heritage and religious content is all set to launch today. Hari Om bridges the gap between tradition and modernity, providing a platform to explore the rich tapestry of Indian culture and spirituality. It debuts with epic untold stories ‘Shri Tirupati Balaji’, ‘Chaya Grah Rahu Ketu’, ‘Maa Lakshmi’, ‘Mata Saraswati’, ‘Jai Jagannath’, and over 20 other mythological shows featuring a stellar cast and crew. These productions boast large-budget sets designed to transport viewers back to the golden age. Renowned actors such as Sharad Malhotra (Lord Krishna), Rati Pandey (Mata Saraswati), Yuktii Kapoor (Maa Lakshmi), Mrunal Jain (Rahu Ketu), and Vishal Karwal (Lord Vishnu) will be headlining these epic shows. Hari Om will be available to audience from today onwards at an affordable price of only Rs 36 per year
The platform also offers both long and short-format ‘U’ rated series, catering to senior citizens, children, and young adults. Additionally, it features bhajans in both video and audio formats, curated animated content on mythology and same content can be heard in podcast format as well. The platform also includes live aartis from major temples, prasad booking, temple news, donation options, and many other exciting features.
The app launches with two originals namely Shri Tirupati Balaji and Chaya Grah Rahu Ketu.
Shri Tirupati Balaji: Starring Vishal Karwal, this series revolves around the religious story of Shri Hari Vishnu’s incarnation as Shrinivasan at Tirumala Hills.
Chaya Grah Rahu Ketu: Featuring Mrunal Jain, this show tells the tale of the Asura Swarnbhanu, who becomes immortal by drinking Amrit and is subsequently punished by Lord Vishnu.
Vishal Karwal who plays Lord Vishnu in Shri Tirupati Balaji said on the show, “It is a great honor to play the role of Lord Vishnu, an avatar of Shri Tirupati Balaji. Wearing the mukut and costume felt deeply spiritual. The promos suggest the grand scale and spectacular storytelling”.
Rati Pandey, who plays Goddess Mata Saraswati said on the show, “I am thrilled to portray Goddess Mata Saraswati. It’s an honor to play such an important character, and the experience has been incredibly rewarding.”
Group SVP Nivedita Basu said, “We take great pride in launching India’s first mythological platform. This platform is special to us as it showcases our rich culture to the world. We aim to transport viewers to the golden age, experiencing religion and mythology in its purest forms. This platform will explore untold religious stories and delve into the detailed narratives of mythological characters whose stories have never been fully explored.”
Hari Om is poised to become a one-stop destination for mythological content enthusiasts, blending entertainment, education, and cultural knowledge. The app is available on the Play Store, App Store, Google TV, Samsung TV, Apple TV, LG TV and Fire TV.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
