Mythological shows contribute 43% to Hindi GEC viewership in COVID week 5: BARC-Nielsen

MUMBAI: Mythological shows became the main source of entertainment among Hindi GECs in COVID week 5, according to BARC- Nielsen data, with 43 per cent of viewership contribution to Hindi GEC genre with a total of 466 hours of content.

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Mythological shows garnered 109 billion viewing minutes and it was watched by 353 million viewers.

Off late, broadcasters have started showing re-runs of several mythological shows. The DD Network revived two classics – Ramayan and Mahabharat as did other GECs.

Additionally, Hindi GECs attained an all-time viewership high in HSM in week 15 with 8.5 billion impressions. In HSM, Hindi GECs showed growth across platforms in non-prime-time in week 15 over pre-COVID period.