iWorld
MyTeam11 launches knowledge-based MyTeam11 Quiz
MUMBAI: Fantasy sports platform MyTeam11, with a user base of over 15 million users, today launched MyTeam11 Quiz, a one-of-a-kind, knowledge-based sports quiz contest for sports fans.
With the addition of MyTeam11 Quiz, the fantasy gaming giant also becomes the first fantasy sports platform in the industry to offer knowledge-based online competition.
MyTeam11 Quiz will be hosted on the MyTeam11 application comprising hourly competitions in a 10-question format on a daily basis, primarily testing a sports lover’s knowledge in various sports. The uniqueness about this quiz would be that winners apart from showcasing their in-depth knowledge in sports would also stand a chance to earn real cash rewards. Old users can access the daily quiz contests on their dashboard while new users can sign in by downloading the application from the website or app store.
MyTeam11 COO-co-founder Sanjit Sihag said: “Our users are ardent sports lovers who have high technical understanding and knowledge about their games. At a time when LIVE sports are suspended globally because of COVID-19, it was important for us to provide them with enough reasons to keep their minds engaged and sports quiz rightfully fits the bill.”
He further added: “Quizzing is a passion for many and I am confident that this will not only interest the ardent fantasy gamers but also attract a large sports-loving audience across the length and breadth of the country who like stimulating their brains using their knowledge in sports. As we progress we will also add other genres to diversify the quiz content and increase the mass appeal of the product.”
MyTeam11 is already the home for six major fantasy sports like cricket, Kabaddi, volleyball, basketball, football and hockey, the latest addition to the bouquet. The launch of MyTeam11 Quiz comes as the second major announcement by the brand after it launched SportsTiger, a multi-sport aggregator in February.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
