e-commerce
Myntra launches Mynshakti to support Women entrepreneurs in e-commerce
MUMBAI : As International Women’s day approaches, Myntra has launched ‘Mynshakti’, a dedicated programme aimed at supporting women entrepreneurs in the e-commerce sector. The initiative seeks to equip women-led businesses in fashion, beauty, and home categories with essential resources, mentorship, and operational guidance to help them scale.
In its pilot phase, ‘Mynshakti’ will onboard around 100 women sellers, offering personalised support for seamless integration into Myntra’s platform. Participants will gain access to training on catalogue optimisation, pricing strategies, and marketing insights, along with expert-led webinars on business growth and platform navigation.
The initiative builds on Myntra’s ‘Shecommerce’ programme, launched in August 2024, which has already fostered a thriving community of over 6,000 women entrepreneurs. Shecommerce has facilitated industry discussions, mentorship programmes, and career-building opportunities, particularly targeting women in tier two and three cities.
Myntra chief human resources officer Govindraj MK described ‘Mynshakti’ as a natural extension of these efforts, aimed at fostering financial independence and entrepreneurial growth among women in e-commerce.
With initiatives like ‘Mynshakti’ and ‘Shecommerce, Myntra continues its focus on bridging gender gaps and creating opportunities for women-led businesses in India’s digital marketplace.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
