e-commerce
Myntra app ranks number one in fashion shopping category
MUMBAI: Riding on exponential growth in e-commerce, online fashion platform Myntra on 6 March shared that 90 per cent of its traffic is being generated through mobile devices.
The online platform further stated that close to 85 per cent of this traffic is driven by Android, iOS and Windows platforms. Moreover, over 50 per cent of the mobile traffic is coming from Tier II and III cities.
According to a recent study, India ranks second in consumers accessing the internet for online shopping through mobile devices, after China. With over 150 million smartphone users as of 2014, and penetration of mobile phones expected to reach 45 per cent with whopping 520 million users by 2020, mobile is radically transforming consumer’s shopping behaviour.
Myntra e-commerce platform head Prasad Kompalli said that mobile for them is more than just another channel. He believed that its value proposition is best delivered and experienced through the mobile app.
“This medium allows us to redefine fashion shopping by offering deep personalised experiences in discovery, content consumption and transactions. In India, mobile is fast becoming the default device for accessing internet across geographies and demographies. This is why, in a short span, we are witnessing such a surge in business from mobile platform,” Kompalli said.
Myntra launched its mobile app in May 2014 and within a span of nine months, it has become one of the fastest growing shopping apps with over six million installs. With high quality fashionable imagery, simplistic and clutter free layout, the Myntra apps are designed to make browsing convenient enabling shoppers to maneuver through the 1,60,000 products from over 1,000 brands with ease.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
