iWorld
My Haul Store strengthens hyper-local marketing with 50,000 regional influencers
Mumbai: My Haul Store, a leading influencer marketing company in India, is transforming hyper-local marketing with its vast network of 50,000 regional influencers across 10,000 pin codes. The company connects through influencers in tier 2, tier 3, and rural markets and create buzz.
As regional influencers gain prominence over superficial ones, they are taking centre stage on social media. My Haul Store is helping these influencers across all major platforms, including Instagram, Facebook, and YouTube. With 66.46% of India’s population residing in rural areas, as indicated by the World Bank’s development indicators, the potential for effective brand endorsements in these regions is immense.
My Haul Store founder & CEO Abhishek Vyas stated, “In our country, the language changes every 50 kilometres, making it one of the most diverse markets in the world. My Haul Store effectively helps any global or domestic brand bridge the gap between the company and its audience in no time. We have set our sights on the 442-million-strong rural internet user base in India, aiming to penetrate the core of the Indian market. Our regional influencer services are a step in this direction, empowering brands to swiftly connect with untapped customers.”
The company Key Highlights of My Haul Store’s Regional Influencer Services:
– Multilingual Outreach: By incorporating multilingual campaigns, My Haul Store ensures that brands communicate effectively with audiences in their native languages, fostering deeper connections.
– Hyper-Local Targeting: My Haul Store champions hyper-local influencer marketing with the widest network of regional social stars across multiple pin codes.
– Market Penetration: The initiative focuses on tapping into tier 2, tier 3, and rural markets, bridging the gap between brands and regional influencers.
– Empowering Influencers: By supporting influencers from tier 1, tier 2, and rural areas, My Haul Store helps them gain recognition and opportunities, enriching the local content creation ecosystem.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
