iWorld
MX TakaTak partners with chef Ranveer Brar for its latest offering ‘#BawarchiBrar’
Mumbai: Short video app MX TakaTak has announced the launch of a new property titled ‘#BawarchiBrar’ with chef Ranveer Brar.
Starting 5 February with #DesiJugaad – viewers can stream interactive food content pieces that are quick & easy to make like Maggie Golgappa and an egg made on an iron, followed by #BachpanKaPyaar that will take you down memory lane of your favorite dishes as a child and #MainPakaunga where the chef himself will validate and bust some myths around certain dishes and ingredients, said the platform in a statement.
Every Saturday at 7 pm, viewers can tune in to chef Ranveer Brar’s profile on MX TakaTak and watch the videos.
MX TakaTak VP and head of content Parul Menghani said, “Categorised into three segments, #BawarchiBrar is an attempt to further expand our content buckets by bringing in food, which is an emotion to most people. We are certain that this IP will keep all food enthusiasts entertained and also appeal to viewers who are looking for unique and engaging food content on the platform.”
With almost two decades of rich experience in the food industry, Lucknow-born celebrity chef Ranveer Brar enjoys a huge fan base owing to his authenticity, relatable cooking tips and fun banter with his fans. “This is the first time that I am part of such an interesting short format video concept which makes this collaboration with MX TakaTak all the more special for me. At some point or other in our lives, we’ve all had to be jugaadu when it comes to food and I know, sometimes – I still am. While cooking may seem tedious and intimidating for some, I plan to make it fun through this platform by sharing some of my personal tips and tricks, revisiting our school/hostel days through the dishes I make and even cooking in a kitchen with limited resources,” said Brar.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
