iWorld
MX TakaTak co-powers the ninth edition of Miss Diva
KOLKATA: Promising users compelling content across categories, MX TakaTak on Friday announced its association with the ninth edition of Miss Diva as the Co-powered by Sponsor for this coveted pageant.
The nationwide hunt to select representatives from across the country commenced on 11 June and aspirant divas can participate to transform their dreams into reality. This entails an online registration process for specific audition task submissions on this leading short video platform.
Speaking about this association, MX TakaTak business head Janhavi Parikh said, “We are delighted to associate with Miss Diva and help them in the hunt for finding strong, charismatic women who will go on to represent India before the world. MX TakaTak is the entry gateway for these participants to live their dream of being crowned as Miss Diva and the audition tasks on our platform will bring forth a new dimension of their personalities.”
MX TakaTak’s extensive reach and penetration in Tier 2-3 markets will take the pageant and its opportunities to a wider audience, unlike ever before. Through the run of the event, the participation on this app would give viewers a glimpse into the lives of the finalists, whilst also highlighting the efforts that each of the contestants funnels into their work.
LIVA Miss Diva 2021, Co-powered by MX TakaTak stays true to its inherent philosophy of providing a stage for young, confident women, willing to take the world by storm and this edition will be held digitally, in a virtual format due to the prevalent pandemic.
iWorld
Netflix cuts jobs in product division amid restructuring
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.
The company has not disclosed the exact number of employees impacted.
According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.
The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.
The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.
Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.
Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.
The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.
The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.
Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.
Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.
Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.
According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.
For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.
