iWorld
MX Player’s line-up promises an unforgettable escape
Mumbai: As June rolls in, elevate your streaming experience with MX Player’s exciting line-up of international shows. From historical sagas to heart-warming dramas, these MX Vdesi shows are set to captivate audiences with their gripping storylines and compelling characters. So, mark your calendars and get ready to indulge in a month of binge-worthy entertainment only on MX Player.
7 June 2023 – Indian Summers Season 2
Step into the mesmerising world of ‘Indian Summer Season 2’, a captivating historical drama that transports viewers to the breathtaking landscapes of the Himalayas and tea plantations of Northern India. Set three years after Season 1, this 10-episodic series unfolds in 1935, in the enchanting Indian retreat of Shimla, nestled in the Himalayas. The assassination attempt on Viceroy Lord Willingdon and the unexpected arrival of Lord Hawthorne throws Ralph’s future into uncertainty. Meanwhile, Cynthia’s Royal Simla Club becomes the setting for a momentous visit from Maharaja Maritpur and his elegant and enigmatic mistress, Sirene. Experience colonial India’s romance and rich tapestry as ‘Indian Summer Season 2’ streams exclusively on MX Player in Hindi from 7 June 2023.
14 June 2023 – Love at Night
‘Love at Night’ is a captivating Chinese drama series that showcases the enduring power of true love. The series revolves around Xu Qing You, a determined and ambitious woman who faces a devastating betrayal that shatters her dreams of a perfect marriage. The heart-warming story follows Xu Qing You’s journey of self-discovery after a fateful encounter with Mo Ling Ze, a man she initially clashed with but grew drawn to. As their lives become intertwined, they uncover shared experiences and mutual admiration. However, as her ex-fiancé fights to win her back, Xu Qing You must make a heart-wrenching choice. Will she reignite an old flame or embrace a new and unexpected romance? Don’t miss ‘Love at Night’ streaming on MX Player in Hindi from 14 June 2023.
28 June – What’s Wrong with Secretary Kim
‘What’s Wrong with Secretary Kim’ is a popular KDrama series that combines comedy, mystery, and romance. The story follows Lee Young Joon, a self-absorbed Vice Chairman, and his capable secretary, Kim Mi So. After faithfully serving him for nine years, Mi So decides it’s time to focus on herself and resigns, sparking hilarious misunderstandings and unexpected twists. As their strictly professional relationship evolves, could there be a chance for something more? ‘What’s Wrong with Secretary Kim’ will stream in Hindi on MX Player from 28 June 2023 onwards.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
