iWorld
MX Player inks content deal with Paramount Pictures, Sony Pictures Television India
MUMBAI: MX Player, a home-grown OTT platform, has inked a content deal with international studios like Paramount Pictures and Sony Pictures Television India, becoming the first platform to do so.
The titles available from the Paramount Pictures catalogue are Transformers: The Last Knight, XXX: Return of Xander Cage, G.I Joe: Retaliation, Baywatch, Jack Reacher: Never Go Back featuring leading actors like Dwayne Johnson, Mark Wahlberg, Vin Diesel to name a few. And Sony Pictures Television India will give access to fan favourites like Spiderman: Homecoming, Baby Driver, The Emoji Movie, The Dark Tower, Blade Runner 2049 and many more. The content will be available across Hindi, Tamil and Telugu.
MX Player content acquisitions head Mansi Shrivastav said, “Films have been an integral part of the Indian content consumption pattern. Curating global content in languages and expressions they understand has always been MX Player’s vision and forte. Staying committed to our consumers, we are proud to have partnered with international studios like Paramount and Sony Pictures. This is the first time in India, that leading Hollywood studios have collaborated on an AVOD partnership.”
With 280 million MAUs globally & 175 million MAUS in India, MX Player has emerged as the #1 entertainment app of 2019 in India, according to the annual FICCI Report- ‘The Era of Consumer A.R.T’. Enjoy its large streaming library of 150000 hrs of content along with music and games, FOR FREE.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
