iWorld
MX Player, Edukemy and Rusk Media team up for a short film
Mumbai: EdTech company Edukemy has collaborated with entertainment app MX Player and Rusk Media for a short film named When your Roommate is a UPSC Aspirant.
The film-cum-ad campaign is created by Rusk Media and it revolves around two young UPSC aspirants (essayed by GenZ influencers – Keshav Sadhna and Parikshit Joshi) and their efforts to clear the highly competitive examination. It highlights how Edukemy plays a vital role in fulfilling the dreams of the aspirant by providing a high-quality personalised learning experience through an AI-Driven evaluation system, along with mentors who provide them the right kind of guidance.
“We are delighted to partner with MX Player for this video series campaign,” said Edukemy CEO & co-founder Chandrahas Panigrahi. “The UPSC exam is one of the most prestigious exams in the country and we at Edukemy are focused on providing an uninterrupted learning experience by maximizing a student’s potential. Our courses are designed meticulously to address the gaps and requirements to enhance the overall learning experience.”
“We are pleased to announce our collaboration with Edukemy, which is supporting many students preparing for civil service examinations,” said Rusk Media’s co-founder & CEO Mayank Yadav. “We admire their efforts to provide evaluation-driven pedagogy and personalized learning experiences to learners. We are thrilled to be working with MX Player to bring the kids’ lives and hardships to life. It was a pleasure to work with both organisations, and we look forward to continuing to do so in the future.”
“We are delighted to partner with Edukemy and make an engaging sketch on how their immersive and personalized sessions help train the UPSC aspirants to clear the CSE examination,” said MX Player’s head of brand partnerships Pankaj Malani. “Rusk Media has beautifully brought alive the journey of working professionals who prepare for UPSC CSE that millions of Indians will be able to relate to. At MX, we strive to seamlessly connect the brand’s ethos to our large and diverse audience base and this short film is yet another example of the bespoke content solutions we offer brands/advertisers.”
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
