iWorld
MX Player drops the trailer of business quiz show – ‘Business Baazi’
Mumbai: MX Player’s content arm – MX Studios, in partnership with Bada Business, is set to introduce India’s next big business tycoons in an interesting quiz show – Business Baazi. Acknowledging and testing the potential of commerce and business school students, this unconventional quiz show will be hosted by Aparshakti Khurana. The show will feature comedian Dr. Sanket Bhosale, who will entertain audiences with gags and mimicry in his various avatars.
It will be available on MX Player beginning 16 December 2022. Renowned business coach Dr. Vivek Bindra will appear as a start-up guru on the show.
The reality quiz show will feature three teams of two students from different schools/colleges in each episode, determining one winner at the end of it. In a total of 13 episodes, nine episodes will be qualifying rounds (hosting 27 teams over the span of the series), three episodes will be the semifinals, and one will be the grand finale that will crown the ultimate winner who takes home the trophy and a cash prize of Rs 10 lakhs.
Commenting on the collaboration, Bada Business CEO and founder Dr. Vivek Bindra said, “Business Baazi was conceptualised with an aim to ensure that learning about business is fun and engaging. We are thrilled about our collaboration with MX Studios as MX Player is the perfect platform for this initiative to reach out to India’s diverse audience with our fresh, relevant, and universally appealing content.”
Leveraging consumer insights to drive creative excellence that caters to its audience’s needs, MX Studios has entered a three-show deal with Bada Business.
Speaking about this show and the deal, MX Studios content & creative head Suresh Menon said, “MX Studios has been effectively delivering brand messaging through engaging, innovative, and relevant solutions. Quiz shows have always been popular with viewers across the globe, and at MX Studios, we believe our audiences are ready to consume content of diverse genres. Our three-show content partnership with Bada Business, is a step in this direction, and the first show is Business Baazi, a unique quiz show that will test the business acumen and knowledge of our young students while educating them with business insights. The show is for all aspiring/budding entrepreneurs, and we hope it strikes a chord as we continue to cater to our audiences with quality offerings and further bolster relationships with them.”
The Business Baazi trailer acquaints the audience with the degree of intellectuality as it tests the contestant’s knowledge of Indian and international business affairs. It introduces viewers to ace presenter Aparshakti Khurana while also providing comic relief in the form of Dr. Sanket Bhosale, who, unlike other quiz shows, adds a fun twist to the episode. But above all, Business Baazi insinuates the importance of nurturing the potential that today’s youth carry with them.
On hosting this interesting quiz show, Khurana commented, “To be honest, I have hosted many shows, but Business Baaziwas hands down the most challenging and phenomenal experience of them all. These young minds hold a depth of knowledge, and I believe it is so very important to recognise and nurture this talent, the future of India.”
Adding to this, Bhosale mentioned, “I loved the idea of adding a comedy segment to this fascinating quiz show, it really brings a smile to the faces of these bright students, and more so, it really adds a hatke twist to the format of the show. The craze for studying and making something of their lives is so much sharper in this generation, and I am glad I could be a part of Bada Business and MX Player’s vision of encouraging and recognising the efforts of these young students. Me being a doctor loved to give the best medicine (laughter) on the show.”
iWorld
Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
