iWorld
MX Player appoints Suresh Menon as content and creative head, MX Studios
Mumbai: MX Player has appointed Suresh Menon as content and creative head of MX Studios.
Menon is an actor-comedian who has worked in the Indian film industry and featured in more than 50 films in his career and over 100 TV shows. Previously, he was the co-founder and managing director of the digital media company One Network Entertainment. He is also well-known for his 12-year stint at 93.5 RED FM as a radio jockey.
“I have been a part of the media and entertainment fraternity for close to two decades and I have had a vast experience in scripting, ideating and storytelling across formats like theatre, television, films, and web series. I am excited to bring these strengths to my new role as the content and creative head for MX Studios,” said Suresh Menon.
Menon’s notable appearances include his roles in the films “Houseful,” “Dasvidaniya,” “Phir Hera Pheri,” “Dil Toh Pagal Hai,” “Partner,” and “Bheja Fry 2.” He has also appeared as a judge on the game show “Hello Kaun? Pehchaan Kaun” along with Chunky Pandey.
“We are delighted to announce the launch of MX Studios that will curate and produce scripted narratives in an entertaining fashion & we are excited to have Suresh Menon on board,” stated MX Media chief operating officer Nikhil Gandhi. “Having demonstrated a history of working across different entertainment media as well as running his own content production business, we believe he is the perfect addition to the team at MX Studios.”
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
