eNews
Music licensing firm Broma 16 taps Indian veteran to crack subcontinent gold rush
MUMBAI: Broma 16, a Dutch music licensing outfit, has hired Sunnyy Vyas from India’s streaming wars to spearhead its assault on the subcontinent’s booming digital music market. The Amsterdam-based firm, which specialises in maximising royalty collections online, appointed Vyas as head of India as it seeks to capitalise on the country’s explosive streaming growth.
Vyas arrives with battle scars from 19 years in India’s cutthroat music and broadcasting industry. Most recently, he served as head of Wynk Studio at Airtel Digital, where he shepherded community engagement and podcast distribution for the telecom giant’s music platform. Before that, he led music promotions for ByteDance’s original content push and founded Music Plus, billed as India’s first dedicated music business portal.
The appointment comes as international music companies scramble for a slice of India’s digital pie. With smartphone penetration soaring and data costs plummeting, the country has become a critical battleground for streaming supremacy.
Vyas cut his teeth in traditional radio, working his way up from radio jockey at Radio City to cluster manager at Radio One, where he managed celebrity campaigns across four cities. His early career included stints as programming head at 94.3 MY FM in Nagpur, where he helmed an eight-strong team and chased ratings gold.
The new hire will debut Broma 16’s Indian ambitions at All About Music in Mumbai later this month, where the company’s team will court potential partners and clients. For a firm with just 11 to 50 employees, landing a market veteran of Vyas’s calibre signals serious intent in a region where rights management remains fragmented and undermonetised.
Whether Broma 16 can navigate India’s labyrinthine music licensing landscape remains to be seen, but with Vyas at the helm, it has secured a guide who knows where the bodies are buried.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
