e-commerce
Musafir.com appoints Vijay Kesavan as CEO India Operations
MUMBAI: Last year, the Indian hospitality industry welcomed one more entrant – Musafir.com – and it is all ready to face the fast–growing Indian online travel agency (OTA) market by strengthening its team.
The online portal has appointed Vijay Kesavan as the new CEO for its Indian operations. In this new role, Kesavan will be responsible for driving Musafir.com’s business strategy which is aimed at capturing the brand’s position among the top five OTAs in India.
Oh his new role, Kesavan said, “With the ever increasing demand in Travel and Tourism Industry, India offers tremendous business opportunities for a new brand like Musafir.com. Having proved its credibility in the UAE, Musafir has already made an impact in the Indian segment. I look forward to the new challenges and great experiences that the brand has to offer.”
Prior to this, Kesavan ran operations for Thomas Cook as the senior vice-president and head of online sales and distribution. He comes with extensive experience in the travel industry having worked across the sector with akbartravelsonline.com and Indigo Airlines. He has in-depth knowledge of the e-commerce industry having started his career with the Interglobe Technology Quotient.
Commenting on the announcement, Musafir.com MD Sachin Gadoya said, “We are delighted to welcome Vijay to Musafir.com, he has a wealth of experience in the travel and tourism sector, which will greatly benefit the organisation. Being a young and innovative brand, we aspire to be among the top 5 OTAs in India by 2018. To achieve this ambitious goal, we continue to add talent and expertise to the organisation. Vijay’s appointment is an example of the high calibre team we continue to build. We are positive that his rich pool of knowledge would contribute towards strengthening our base and accelerating growth in India.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
