Kids
Mumbai Indians launch exciting new animation series ‘The Mighty Indians’
Mumbai, – Mumbai Indians announced the launch of ‘The Mighty Indians’, an animated mini-series, that blends the exciting world of cricket, story-telling, and fan fiction for the next generation of global fans. The series has been created with strategic partners Burman Sports and Animation Media Partner Kid Sports Media Inc. & Squeezy Sports Inc.
‘The Mighty Indians’, an IP owned by Mumbai Indians, marks a pioneering venture in India, being the first of its kind to integrate a professional sports team into an animated series tailored for young audiences.
‘The Mighty Indians’ transforms beloved Mumbai Indians players into mighty superheroes, who possess unique super powers that stem from their cricketing skills. Central to their power is the Mighty Chakra, a prominent element of the Mumbai Indians logo. Together, these superheroes tackle challenges and vanquish evils that threaten the community and children, promoting values such as teamwork, perseverance, and integrity.
A spokesperson for Mumbai Indians said, “The Mumbai Indians have always embodied the values of teamwork, perseverance and hard work, and the ‘The Mighty Indians’ brings these values to life through a series of animated episodes and a captivating storyline. As a global brand, Mumbai Indians is always on the lookout to engage with their fans across geographies through innovative activations and content.”
” We identified a strategic opportunity to create an IP with immense potential to cultivate fandom amongst Mi’s next generation fans, via relevant and engaging content that both resonates with and entertains them. The Mighty Indians IP has the potential to grow into segments such as merchandise, experiences, community engagement and more, creating a comprehensive ecosystem that celebrates the spirit of cricket and heroism. We brought on board our partners Kid Sports Media to deliver world class content. Mumbai Indians has been the perfect partner for an IP like this given their large focus on kids and youth development. We are proud to partner with one of the biggest cricket franchises in the world to help develop their next generation of fans.” said Burman Sports founder Shiv Burman.
Kid Sport Media & Squeezy Sports Inc. CMO Massimo Marchese said, “We’re thrilled to team up with the Mumbai Indians to bring cricket’s superstars to life as animated superheroes, blending the thrill of the game with epic adventures. Get ready for a boundary-breaking series that will captivate fans and inspire a new generation of cricket lovers!”
‘The Mighty Indians’ is available on various digital platforms, including:
1. YT Kids – https://www.youtube.com/@MumbaiIndiansKids
2. YT – www.youtube.com/@MumbaiIndians
3. Instagram – https://www.instagram.com/mumbaiindians/
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
