iWorld
Mumbai girls launch new premium online content channel Girliyapa
MUMBAI: A ‘bindass’ group of girls from Mumbai has created a premium online content channel Girliyapa about women that intends to create progressive content, but not only for women.
The all women team at Girliyapa aims at sharing fun, quirky stories from a woman’s perspective that will make one think beyond the clichés. The Girliyapa team of women want to say things women always ‘think of’, but never say perhaps because of their fear of being judged by society and thier peers
Announcing the launch, Girliyapa channel head Tracy Dsouza said, “Yes! We feel you. We hear you women. That’s why my gang of girls and I created ‘Girliyapa’ exclusively for you. We are going to try to make liberal content – content that tells stories and experiences about women, by women in an entertaining treatment. Come join us and explore womanhood with Girliyapa and share with us what you think! We would love to hear from you.”
Our country has progressed in so many was and in so many fields but yet women feel or are made to feel guilty for the most natural phenomenon of their life, menstruation. In an attempt to demystify the monthly ‘phenomenon’ the girls have decided to do something that has never been thought about in India by presenting the funny and quirky situations one experiences during their periods.
The first presentation by the team of girls was launched around International Women’s Day on addressing this issue through their popular #The Period Song. The song was created to celebrate menstruation and womanhood in general. The Girliyapa team took a popular party track and turned it into a ‘period’ anthem.
The lyrics and the video revolve around a teenage girl who as and when gets her first period, is transported to a surreal space called ‘The Period Club’. There, she goes through different experiences, and is offered solutions by more experienced women on how to deal with menstruation and its companions like cramps, cravings, mood swings, pimples etc. The video has a lot of laugh out loud moments, relatable insights and pop cultural references for example ‘daadi left the club but mama abhi baki hai’, ‘red wedding in my pants’, etc.
The video features celebrities and social influencers like Sandhya Mridul, Rukhsar Rehman, Pavleen Gujral, Rajshri Deshpande, Sumeet Vyas, Nidhi Singh, Naveen Kasturia, Maanvi Gagroo, Jitendra Kumar, Akanksha Thakur, Santushi Shetty, Sumukhi Suresh and other YouTubers like Rickshwali, etc.
In its second video presentation Why should Hot Girls have all the fun?, the Girliyapa team has showcased the exact opposite by showing a not so hot women confronting a guy who is staring at their hot friend and explain logically why he should look at them instead.
iWorld
Snapchat parent Snap cuts 16 per cent of workforce in AI-driven restructuring
The Snapchat parent is axing around 1,000 jobs and closing 300 open roles to save $500m, as artificial intelligence makes smaller teams the new normal
CALIFORNIA: Snap is snapping. The Snapchat parent has confirmed plans to cut around 1,000 employees, roughly 16 per cent of its full-time workforce, as it bets that artificial intelligence can do what headcount once required. Shares jumped more than 10 per cent in premarket trading on the news, a brisk vote of confidence from a market that has watched the stock shed about 31 per cent this year.
The restructuring, which also closes more than 300 open roles, follows pressure from activist investor Irenic Capital Management, which holds an economic interest of about 2.5 per cent in the company and has been loudly pushing Snap to tighten its portfolio and lift performance. The firm got what it asked for, and then some.
Chief executive Evan Spiegel told employees the cuts would reduce annualised expenses by more than $500m by the second half of the year. The company expects to incur charges of between $95m and $130m related to the layoffs, mostly severance, with the bulk landing in the second quarter. Staff in Snap’s North America team were asked to work from home on the day of the announcement.
The financial backdrop is not without bright spots. Snap expects first-quarter revenue to rise around 12 per cent to approximately $1.53 billion, broadly in line with analyst estimates. Adjusted core profit for the January to March quarter is forecast at about $233m, comfortably ahead of Wall Street’s expectation of $186.8m.
The harder question surrounds Specs, Snap’s augmented reality smart glasses subsidiary, which Irenic has urged the company to spin off or shut down entirely. The unit has absorbed more than $3.5 billion in investment and burns through approximately $500m in cash annually. Snap is pressing ahead regardless, with a consumer product expected later this year, even as Meta leads the market in the segment.
Spiegel is betting that leaner teams, smarter machines and a consumer AR play can restore Snap’s credibility with investors who have run out of patience. The redundancy notices have gone out. The harder restructuring, the one that requires a hit product rather than a headcount reduction, is still very much pending.
