Hindi
Muhurat of Sajid Khan’s Himmatwala to be live on YouTube
MUMBAI: Director Sajid Khan has come up with a unique style of marketing for the remake of Himmatwala, said to be a true homage to the 80s. The director will host the film‘s ‘muhurat‘ live on YouTube on 22 August from Hyderabad.
It is said that when Khan explained the idea to the producers Vashu Bhagnani and Siddharth Roy Kapur, they were bowled over with the idea. Khan felt that this would give Himmatwala further fillip right from the beginning itself en route to the film‘s 29 March release next year. While the entire plan has been formulated backwards, the ‘muhurat‘ to be hosted live is a step taken forward.
While Ajay Devgn, Vashu Bhagnani and other cast and crew members will fly down to Hyderabad for the muhurat, Khan will supervise the necessary logistical arrangements along with UTV to make this as a first of its kinds shoot that ought to act as a trailblazer.
The muhurat of the film would be held at 1 pm on 22 August.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
