MTV
MTV’s Kartik Chintamani to join Zee as network programming head
MUMBAI: Former MTV Network India executive producer (production) and director Kartik Chintamani is all set to join Zee Telefilms as programming and creative head. Chintamani will be taking office on 1 August.
As network head of programming, Chitamani will be working closely with Zee Telefilms CEO Pradeep Guha. His job role will essentially be to provide programming and creative direction for the whole network.
Chintamani quit MTV a month ago.
This development was confirmed to Indiantelevision.com by senior sources within Zee. When contacted, however, Chinatamani refused comment.
Chintamani’s appointment means that the three key positions of network head of programming, ad sales and marketing have now been filled. Former Star India hand Joy Chakraborthy is executive vice president network sales while Suresh Balakrishnan (ex-Hindustan Times) is marketing head.
The sources said there were only a few more positions to be filled, which would complete the executive matrix at Zee for the near term.
Chintamani was with MTV for over three years and prior to that was with Sony for two years.
MUMBAI: Giving ‘coolness’ a complete new dimension, MTV, the leading youth iconic brand in association with Soundlogic – makers of state-of-the-art technology products – together launched an uber cool range of gadgets for the youth – MTV Fashiontronix by Soundlogic.
Speaking about this new range, Viacom 18 business head – consumer products Saugato Bhowmik said in a release: “We are extremely delighted to launch this exciting new gadget range with Soundlogic. Through this partnership we are focused to empower the youth with their favourite Music on the Go… It is the perfect mix of style, design and price. So, no more compromise between funk and affordability!”
The range is available exclusively on www.cromaretail.com and across 40 plus Croma stores for the first 60 days. Apart from this, it is available at 300 plus traditional retail outlets across the country.
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Soundlogic director Sagar Gwallani added: “We are thrilled to partner with MTV for the launch of MTV Fashiontronix range of gadgets. The entire range is designed keeping in mind the needs of the youth. It’s not only, very cool and stylish but also state-of-the-art technology. Partnering with Croma, the most preferred electronic destination for today’s youth, we are confident of the range doing very well.”
MTV Fashiontronix by Soundlogic brings together the channel’s unique creative edge and Soundlogic’s technical bandwidth to deliver unmatched sound experience. The range is available in trendy colours that exude the youth channels’ attributes making it just as stylish as the youth today! The range comprises earphones; headphones and Bluetooth enabled speakers priced between Rs 899 and Rs 3,999.
Infiniti Retail CEO and MD Ajit Joshi said: “At Croma, you’ll always find the latest and the best electronics being launched first. And this time again, we are excited to be the exclusive retail partner for MTV Fashiontronix by Soundlogic. The range is funky and cool, something the youth will like instantly.”
