Music and Youth
MTV launches clean-up drive with Sushant Singh Rajput to support Swachh Bharat
MUMBAI: After a successful ‘MTV’s Rock The Vote’ campaign last year, Viacom 18’s youth centric channel has launched the ‘MTV The Junkyard Project’.
‘MTV The Junkyard Project’ is an attempt to involve youth in cleanliness on ground, while adding fun quotient by blending in music and art. To lend his support to this initiative actor Sushant Singh Rajput picked up the broom to launch the campaign by sweeping a street in Mumbai as two bands played to cheer him. This event was hosted in association with JJ School of Arts, and kickstarts across 15 cities.
‘MTV The Junkyard Project’ will be integrating this campaign across all the screens including television, mobile, web with an on-ground outreach across 300 colleges and 15 city clean up drive. In addition, MTV is collaborating with musicians to create a music video with a strong messaging of ‘Swachh Bharat’. While music gets youth grooving, humor urges them to spread the message. In line with that, MTV is partnering with leading humorists across the country to create compelling yet funny videos that deliver the message loud and clear.
The channel is rolling out a massive 15 city clean up drive that identifies unofficial junkyards and convert them into art projects. The core idea is to create spaces that truly reflect the talent of the youth and their strong willingness to forge a new tomorrow.
Speaking about his association with the project, Rajput said, “For a young nation like India, real change can be brought out only if the young people decide to do something about it. While today everyone’s talking about making India clean, very few are working on developing sustainable models for achieving it. MTV The Junkyard Project is a unique initiative because it successfully marries the power of the youth along with solutions that are long term and enables them to have fun while executing the whole idea – which is brilliant! I am thoroughly excited to be a part of this splendid project and would like to tell them that we are awesome and urge them to be the agents of change!”
MTV EVP and business head Aditya Swamy added, “Warm is the new cool, young people care about the world they live in and believe that they can be powerful change agents. We at MTV have always created platforms for the youth to act and make a difference. This is a key part of what we do and we leverage all the assets of MTV to create a fun and impactful movement.”
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
