GECs
MTV launches celebrity romance reality show ‘Ishq Deewane’
MUMBAI: MTV is premiering a celebrity romance reality show MTV Ishq Deewane on 3 June at 7:30 pm.
Through its 12 episodes, MTV Ishq Deewane will unravel the real world of the couples and introduce audiences to the little things that bind them together, states an official release.
The half-hour format consists of three segments – meeting the couple, setting up the task and the big suprise in the end.
The channel will showcase the celebrity couples like Shweta & Manav Gohil, Rajeshwari & Varun Badola, Manasi & Rohit Roy and Delnaz & Rajiv Paul amongst others in the show, adds the official release.
MTV Networks India VP and GM creative and content Ashish Patil says, “With shows like Loveline, Love ke liye and more, MTV’s always been a love guru. We now take it to level 2 with true life love stories and some really wicked surprises delivered MTV style by your favorite celebrities only on Ishq Deewane!”
On the marketing front of MTV Ishq Deewane, the channel plans an aggressive push on-ground. Within the first two weeks, MTV plans to engage its audiences on-ground innovatively through road shows in Delhi, Mumbai and Ahmedabad.
It has also tied-up with Baskin Robbins and launched a special double-scooped Ishq Deewane Sundae. Anyone who orders this sundae, gets another one of the same, free.
On the home entertainment front, the channel has tied-up with Excel Videos, to put out MTV Ishq Deewane Superstars Ka Super Pyaar DVD Collection Offer
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
