Music and Youth
MTV India and Center Fruit team up to launch ‘Comedy Base Camp’
Mumbai: There is nothing in this world as mood uplifting as a laugh or good sense of humor. Keeping this as the crux, MTV India has partnered with Perfetti Van Melle India’s (PVMI) gum brand Center Fruit – to announce a talent hunt for the world’s highest-ever comedy show to be held near Mount Everest Base Camp in 2022.
As a part of the association facilitated by Wavemaker, MTV India and Center Fruit launch a co-branded comedy talent hunt show starting 20 July. Hosted by the quick-witted Cyrus Broacha, the episodes will go on air on television later this year.
Scheduled to be promoted extensively on MTV India’s and Center Fruit’s official digital assets, the talent hunt will give viewers a chance to send in their entries to participate in the show, the channel said in a statement. Of all the entries received, selected five candidates will get an opportunity to trek to the base camp and compete for the winning title in the 2022 grand finale which will air on MTV India. The ultimate winner will receive the trophy as well as cash prizes, it added.
“The comedy scene in India has grown tremendously over the last few years, but there is immense untapped potential yet,” PVMI’s marketing director, Rohit Kapoor said. “We coupled the trend of consumers indulging in a spot of comedy in their everyday lives with the natural fitment of humor as a key component of Center fruit’s brand philosophy of Mood Ting Tong (Mood upliftment) for this latest adventure. And what better platform for partnership than MTV India that understands what makes young India tick. Our association with them to offer consumers this opportunity is another collective effort to bring joy and recognize hidden talent from across the country.”
“Over the years, MTV India has forayed into the passion points to create content that resonates with the youth of India,” Viacom18’s head-Network sales, Mahesh Shetty said. “As a youth-centric brand and an effective partner of choice, MTV India has been instrumental in providing the right platform to engage with the youth and provide them with an opportunity to showcase their talent. Our collaboration with Center Fruit to launch ‘MTV-Center Fruit Comedy Base Camp’ is a step further in recognizing and giving the youth an opportunity to bring forth their hidden talent. We are happy to partner with them for a unique concept that is sure to tickle the funny bone of our audiences.”
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
